NEW DELHI: At a time when the print medium is seeing action, Delhi-headqaureterd Hindustan Tinmes has unveiled a new look from 1 May.
The new avatar offers readers added content, new supplements, clarity of picture and better quality of printing to take the "experience of reading news paper to a new high," a statement from the news paper said.
As part of its aggressive growth strategy, the company has launched its state-of-the-art printing press and facility at Greater Noida in UP, with an investment of Rs 3 billion.
Introducing the new look HT, Hindustan Times Ltd CEO Rajiv Verma said, "HT is for the global Indian reader and as a publication we are focused on the needs of our readers and advertisers."
"Identifying and offering innovative ways of providing news of interest to readers was a big focus behind introducing the new look of the publication," he added.
According to HT's vice president, marketing, Anand Bharadwaj, competing medium of electronic and online media are vying to grab the attention of the news seeking customer andthe new look HT will provide the reader with news and entertainment in contemporary outlook and style.
The weekend package will now have a special supplement on Fridays devoted to food, weekend getaways, TV listings and other stuff one can do to enjoy the end of week.Saturdays will also offer more sports news to spectators and gaming enthusiasts alike, which will be 50 per cent more than offered on other days, the statement stated.
'Edge', a special four-page feature pull out focused on reflections, books, arts,culture and the 'Big Story,' will take readers on a journey to discover the finer things in life.
The New Hindustan Times is loaded with two extra pages of content daily to satisfy the appetite of the voracious newsreaders.
Hindustan Times also include some regular and branded columns like 'Delhi by numbers', which give readers interesting statistics on the city.
The publication features weekly interviews of business personality and policy makers and have business cartoons to entertain the readers. There would also be a column dedicated to personal finance to guide readers with their planning of funds and would carry a carton to bring forth the lighter side of business.
HT Commercial another newly introduced supplement with a special section on tenders and classifieds focuses on providing a convenient platform of interaction between the advertiser and the reader.
Navigation bars help readers conveniently browse news in HT, HT Horizons, HT Power Jobs, HT Estates and other supplements.
Hindustan Times Limited, with an experience in the media for over seven decades, has editions in Delhi, Chandigarh, Jaipur, Lucknow, Patna, Bhopal and Kolkata. Hindustan (Hindi) has a major presence in Delhi, Patna, Jharkhand and UP.
Nandan, the monthly children's magazine, and Kadambini, the monthly literary magazine, are also offerings from the Hindustan Times stable. The group also has a significant online presence with HindustanTimes.com.
The Hindustan Times Ltd. plans to consolidate itself as a vibrant and modern media powerhouse through strategic partnerships, ever-increasing scope of operations and a consumer focused approach, which includes plans to launch an edition in Mumbai through a joint venture company, HT Media. HT media, recently, filed red herring IPO prospectus with the Securities and Exchange Board of India.
