HP unveils new global marketing campaign

MUMBAI: HP has unveiled its “HP LaserJet Pays You Back” global marketing campaign to illustrate the significant cost savings – up to $2,500 in less than one year – that are possible when using an HP Color LaserJet Multifunction Printer (MFP).

The campaign is being run in 11 countries including India, UK, US Brazil and Canada.
The campaign illustrates the surprising returns available from an HP Color LaserJet MFP. Over time, the printer pays for itself through money saved and then continues to pay customers back through energy, paper and toner savings.

HP senior VP LaserJet and Enterprise Solutions, Imaging and Printing Group Ron Coughlin says, “Upgrading to an HP Color LaserJet MFP is like trading in your gas guzzler for a hybrid that pays for itself in gas savings and then continues to pay its owner after that. The campaign helps demonstrate how HP LaserJet printers are an investment that keep giving back to your business.” 
Campaign illustrates the surprising returns of an HP LaserJet printer: through innovations such as the recently announced, industry-first “plug and print” laser printers and the unveiling of the significant cost savings available when using an HP LaserJet printer.

HP LaserJet Pays You Back is a primarily digital marketing campaign that combines social media, digital influencers and strategic partnerships to engage small and midsize businesses (SMBs) and IT decision makers while broadening awareness of the HP LaserJet as a business investment.
HP also is equipping its channel and retail partners – including MicroCenter, Office Depot, Quill and Staples – with branded marketing collateral such as direct mailers, banners and an in-store destination with access to the savings calculator to help them show customers the benefits of purchasing an HP LaserJet MFP.

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