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Honda's launches TVC for new entrant Dream Neo

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MUMBAI: Dentsu Marcom has rolled out a new TVC for Honda‘s Dream Neo, which went on air on 8 August. The TVC titled Apni Film Ka Superstar announces Honda‘s new offering which aims at getting a better foothold in the entry level of two-wheeler market.

The ad film showcases a man saying, "Ye meri phillum hai aur iss phillum ka main Superstar hoon." The TVC shows this man getting ready for his act, by donning the sun glasses and jacket which says Horn Ok Please. He then says that when he gets on his Dream Neo, the stellar features of the bike help him feel on top of the world to the extent that all the villains in his life appear like small time rowdies.

We see a testimony of this when he rides past the kanjoos lala whose vehicle is broken and the throttle of the Dream Neo makes his hat, umbrella etc. fly away, much to the angst of the lala. Similarly we see him conquer the badnaam traffic and zaalim raaste.

In the end we meet ‘Mrs Superstar‘, who comes down to welcome him home. As he asks her "Phillum chale?" and she replies saying, "Apni phillum itni achchi toh auron ki kyon dekhe?"

The film ends with the tagline "Dream Neo, Bano apne phillum ka superstar"

According to Titus Upputuru, "Dream Neo is meant for the mass segment, for men whose lives are laden with hardship. The TVC helps this man picture himself as a hero. We shot this in the interiors of Gujarat."

Dentsu Marcom VP planning Anand Murty said, "In our visits to markets across the country, we didn‘t just meet ‘consumers‘ but met personalities and characters. We didn‘t just hear about ‘a day in the life of‘ but heard stories, accounts and carefully crafted dreams. And these accounts, these stories were told in a voice that was assured, strong and determined to make it to the top. So we crafted this little story about a man who with his bike feels like a superstar."

"I am confident that the new TVC of Dream Neo will create a top of the mind recall with its out-of-the-box and local customer centric theme," added Honda Motorcycle and Scooter India VP sales and marketing Y.S. Guleria.

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