MUMBAI: Hindustan Lever Limited (HLL) has introduced six new products in its personal wash, detergents, oral care and skin care portfolios in the September quarter.
In the foods division, Bru has been made the master brand for all formats in coffee. The slew of launches is in line with HLL’s strategy of relevant extensions of its Power Brands and improvement of product quality.
In detergents, HLL has launched Rin Advanced, both in powder and bar formats. The new formulation offers superlative whiteness and also has a new premium perfume and packaging. The new mix is being aggressively activated through a nationwide sampling exercise.
In personal wash, the company has launched a new variant of Lux soap, with exotic flower petals and Jojoba oil, offering the benefit of moisturising. The Lux soap franchise, which is the largest personal wash brand in India, also includes Lux Almond, Lux Sandal and Saffron and Lux Honey and Fruit Extracts.
HLL has also relaunched Hamam, which is the market leader in personal wash in Tamil Nadu. Hamam’s formulation now has improved with the addition of Aloe Vera to Neem and Tulsi. The shape has been contemporised and the packaging modernised. This is the first time the brand has undergone such a significant upgradation, since its launch.
HLL’s oral care Power Brand - Pepsodent, now has a new whitening variant, which contains a clinically proven ingredient to remove yellowness from teeth.
HLL’s skin care category has relaunched Vaseline Intensive Care Petroleum Jelly, in new distinctive packs. Vaseline is one of HLL’s fastest growing Power Brands. The new portfolio includes a low unit price pack, priced at Rs 4, aimed at aggressively growing the segment.
The foods division, in line with the Power Brand strategy, has made Bru the master brand for the Coffee business. Deluxe Green Label, the leading Roast and Ground Coffee brand, has been migrated to Bru, which already is nationally popular as an Instant Coffee. HLL’s Coffee business has been posting handsome growth. Bru, with its consolidated portfolio of both Instant and Roast and Ground formats, will further foster the brand’s position as a national choice.
