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Hide & Seek partners Aircel Chennai Open 2012

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MUMBAI: Making a debut on the court, Hide & Seek, the biscuit brand from the house of Parle, has joined hands with the Aircel Chennai Open 2012 as official partner.

The tennis event, which is India?s only and South Asia?s leading ATP World Tour will be held from 2 - 8 January at the SDAT Stadium in Chennai.

Parle Products Group Product Manager Shalin Desai said, "For us, there are several parallels between the ATP event and the brand. Hide & Seek as a brand appeals to the youth similar to the Aircel Chennai Open. The association gives us an opportunity to participate in one of the most exciting events of the year."

A spokesperson from IMG Reliance added, "We are pleased to announce that Parle, the number one biscuit manufacturer in India, is partnering with Aircel Chennai Open 2012 as an Official Partner. It is of great pride to us that a global brand like Parle has chosen to come on board with India?s only ATP tournament."

IMG Reliance operates and organises the Aircel Chennai Open every year.

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