MUMBAI: Hero Honda has announced the launch of its latest two wheeler - Passion Plus. This is a value-added variant of its stylish model Passion, one of the country’s leading two wheeler brands.

An official release informs that the launch of Passion Plus is a step towards fortifying the company’s unmatched leadership in the executive segment, and its overall leadership in the Indian two-wheeler market. Passion Plus was launched following an intensive nationwide customer research conducted by the company this year. The launch of the variant reiterates Hero Honda’s commitment towards its customers, to offer enhanced value through attractive and contemporary improvements adds the release.

Hero Honda chairman Brijmohan Lall added, “ Hero Honda has always believed in the ‘power of customer’. The launch of Passion Plus is testimony to the same credo. We have been assimilating customer feedback on all our models, across the country, and based on that we decided to enhance styling and features of Passion. It aptly demonstrates our willingness to walk that extra mile for our customers.

Hero Honda MD Pawan Munjal further stated that, “With the launch of Passion Plus, we have taken forward the exercise of energising our portfolio across all the segments – entry, executive and premium. Earlier this year, we launched Karizma in the premium segment and CD-Dawn in the entry segment. Both these products have been a success, and have increased our market share in the respective segments. The launch of Passion Plus would further consolidate our undisputed leadership in the executive segment as well.”