MUMBAI: The International Cricket Council (ICC) and Hero Honda Motors have announced a three-year partnership. According to the deal, Hero Honda will become a global partner with a major presence at all ICC events. 
 
The deal will include the upcoming ICC World Twenty20, which takes place from 30 April to 16 May in the West Indies, and will run all the way to the end of 2012. This formal commitment follows Hero Honda’s successful involvement in the last three high-profile events staged by ICC in England (ICC World Twenty20 2009), South Africa (ICC Champions Trophy 2009) and New Zealand (ICC U19 Cricket World Cup 2010).

The deal will position Hero Honda alongside existing global partners Reliance Mobile, LG Electronics and Pepsi and will include ICC events like the ICC Cricket World Cup 2011, the ICC World Twenty20 2010 and 2012, the ICC U19 Cricket World Cup 2012 and the ICC World Cricket League Division 1 2010.
 
This agreement will entitle Hero Honda to exercise certain promotional, advertising, marketing and other commercial rights on a world-wide basis in connection with the events.

ICC CEO Haroon Lorgat says, “Hero Honda has already been a great supporter of cricket for many years and this deal is a great one for the game." 
 
Hero Honda Motors MD, CEO Pawan Munjal says, “Hero Honda is all set to further strengthen its close to two decade-long association with cricket. It is a matter of great privilege and delight to once again be partnering the ICC as one of its global partners for all its international cricketing events."