MUMBAI: The Jim Henson Company will further enhance awareness for its key brands with new licensing agents
in the Asia Pacific region.

The announcement was made by The Jim Henson Company senior VP, Global Consumer Products Melissa Segal.

Wild Pumpkin, Medialink and Empire have been signed to develop consumer products programmes. 
 
Wild Pumpkin will represent various brands in Australia and New Zealand including the company’s newest pre-school brands like Sid The Science Kid and Dinosaur Train together with Fraggle Rock and lifestyle brand Skatelab.

Nickelodeon Australia currently airs Sid The Science Kid and will debut Dinosaur Train later this year.
 
Medialink will represent Dinosaur Train in Singapore, Malaysia, Thailand, Indonesia, Philippines, Hong Kong, China and Taiwan while Empire will represent Sid The Science Kid and Fraggle Rock in those territories.

Said Segal, "The Pac-Asia region offers a vast array of opportunities, and we now have solid partnerships in place with these reputable agencies that have the expertise needed to penetrate the marketplace. 
 
"The Jim Henson Company has a built-in global brand awareness and a proven track record for delivering top-quality properties that are both entertaining and educational. We look forward to offering these stellar children’s brands to the region."