MAM

Havas shuffles two key executives to drive growth

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/16/havas%20media.jpg?itok=WdFjdynn

MUMBAI: Havas has made some changes, shuffling people within its sister outfits. Andrew Benett has been appointed as Havas Worldwide global president and Robert LePlae as Arnold Worldwide global CEO.

Both will report to David Jones, who will remain Global CEO of the Havas Worldwide network.

Benett will retain his chief strategy officer role at Havas Creative Group. He is currently Arnold Worldwide (Havas‘ creative company) global CEO. In the new role, he will assume responsibility for leading the day-to-day management of the global network.

Benett has been with Havas for nearly a decade. Prior to his role at Arnold Worldwide, he served as global chief strategy officer for Euro RSCG Worldwide and CEO of Euro RSCG New York. During his recent three-year tenure leading Arnold Worldwide, he and his team grew the agency by more than 30 per cent, winning and growing relationships with clients including The Hershey Company, Jack Daniel‘s, Unilever, Volvo, American Eagle Outfitters and fab.com. The team also dramatically enhanced the agency‘s digital capabilities, while expanding the micronetwork‘s offerings in Amsterdam, London, Moscow, Shanghai and Sydney.

Benett said, "I am very proud of what we‘ve accomplished and delivered together. The leadership team at Arnold is one of the most passionate and committed I‘ve seen, and they are further strengthened by the expertise and experience Robert brings. I am looking forward to my new role. Havas Worldwide‘s digital strength and leadership in the areas of social media and social responsibility have put the agency at the cutting edge of the industry and we have high expectations of what we can accomplish in 2013."

LePlae was previously Arnold Worldwide global president. He brings a wealth of experience to his new role. He spent 11 years at TBWA, including five years as CEO of TBWAChiatDay Los Angeles, leading to his appointment as president of TBWA North America. He also spent two years in Japan as founding CEO of an international joint venture company to run the Nissan business globally. He is considered to have been a cornerstone in the emergence of TBWA Worldwide as a leading global creative network. Immediately prior to joining Arnold, he served as McCann Worldgroup North America president.

"When I joined Havas last year, its reputation as the most agile, entrepreneurial and integrated of all the big communications groups was incredibly appealing. Stepping into the CEO position at Arnold is an inspiring chance to deliver results for a first-rate group of clients, and to lead a world-class, innovative team at Arnold," added LePlae.

"Both Robert and Andrew will have a similar focus in their new roles - making successful businesses even more successful. When we moved Andrew to Arnold, we put him there to develop and execute a plan to turn around the agency - he‘s done that very successfully. The move to Havas Worldwide provides a different opportunity as the agency is coming off one of the best new business streaks in its history, having in the last few weeks won the global Unilever data business, the European Central Bank account, Louis Vuitton globally, Berluti globally, and Citibank CRM and eCRM as just a few of the highlights. His key focus will be leveraging his strategic strength to lead the business to even more rapid growth," said Jones.

Jones added, "This is an incredibly exciting time for our industry, presenting fantastic opportunities for big talents like Andrew and Robert, who are motivated by change. The momentum at Havas is very strong at the moment, following the successful rebranding of Euro RSCG to Havas Worldwide, the unique co-location of all our media, creative and digital teams into one building in Paris and in New York, and a great fourth quarter of new business wins and digital growth. These senior management moves represent another important step in delivering our strategic plan."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/SVG-Columbus.jpg?itok=MZvkXIIK
SVG Columbus wins Sportzlive's digital duties

SVG Columbus, the data-driven marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for SportzLive's #CueSlam, India’s only Snooker & 9-Ball (Pool) league. The account was won following a direct pitch and will be handled out of the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/HUNGER.jpg?itok=JwDY_Htn
LG launches #HungerFreeIndia campaign

LG Electronics India has launched the initiative #HungerFreeIndia, dedicated to help eradicate Food Wastage in India. This campaign is inviting the whole nation to come forward and take pledge to avoid food wastage and thus, help eradicate hunger.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/India%20v%20Australia.jpg?itok=ctUxAYXm
Star Sports releases TVC of Kangaroo facing off a Tiger, from 17 Sept

MUMBAI: Star Sports has kicked off its campaign for Paytm India v Australia ODI series with a TVC to depict the two formidable opponents as a Kangaroo facing off a Tiger. The five-match ODI series which will be followed by three T20Is starts on 17 September, 2017. It is claimed that the TVC has...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/Untitled-1.jpg?itok=7LKG6iGA
Be smart in phone buys, say kids in Flipkart TVCs

MUMBAI: Smartphones are a basic necessity today and consumers spend a great deal of time researching on what’s the best model suitable for them. Most consumers often end up questioning their decision when it comes to a smartphone purchase, as they can never be sure if there is a better deal on the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/pensol.jpg?itok=JPja7hDv
Pensol campaign shows what dreamers could do

Pensol as, created by SoCheers Infotech, aims to create awareness about the quality lubricant products Pensol have been offering over 50 years.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Barin-Mukherjee.jpg?itok=-rhJhdWo
DigitalF5 bags Mainland China & Oh! Calcutta mandate

DgitalF5, a digital marketing services agency, has acquired the search, content, social media, planning and buying digital media mandate for Speciality Restaurants brands -- Mainland China and Oh! Calcutta, owned by Anjan Chatterjee.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mufti.jpg?itok=u7OahCZC
Mufti's digital campaign triggers sale

Mufti’s pre-GST sale kicked it up a notch with its digital campaign #MuftiSpinTheDeal, leveraging on social media reach and converting its online audience into actual customers through store visits.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Kyoorius.jpg?itok=8gadHzXR
Kyoorius unveils its jury, Karen Welman to be foreman

The jury for the fifth edition of the Kyoorius Design has been unveiled. The jury sessions will take place on 15 and 16 September, 2017 at the Ecole Intuit Lab in Mumbai. The Kyoorius Design Awards is the foremost awards for design and visual communication in India. All design work commercially...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/frzad.jpg?itok=nhuWmuH5
MTV & HP provide ‘Fame-istan’ to budding filmmakers

Freedom of expression is considered to be a basic necessity for human beings to live a full life. It is a reflection of a healthy and democratic nation. More often than not cinema is considered as a classic means of expression of thoughts and freedom. MTV, the voice of the youth, along with HP Inc....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories