NEW DELHI: India’s newest airline flybig has awarded its creative communication mandate to Havas Creative India. As part of the mandate, Havas Creative will be handling integrated creative and media duties for the aviation company. The business will be managed out of the agency's Gurugram office.

Promoted by Gurugram-based Big Charter Pvt Ltd, flybig began operations in December 2020 and its inaugural flight took off from Indore to Ahmedabad on 3 January 2021. In conjunction with the UDAN initiative, flybig focuses on connecting tier-2 and tier-3 cities (Raipur, Jabalpur, Shillong, Bhopal, Rupsi, Passighat) within India and aims to provide connectivity to destinations that were hitherto not accessible by air, whilst also providing convenient timings for travel.

Havas Creative has kickstarted the brand’s journey with a clear and targeted communication – “it’s time to get ambitions soaring, it’s time to flybig” – a message that is in sync with the brand’s ambition of convenience and ease of connectivity for people from smaller towns who carry their ambitions and aspirations beyond their home boundaries,  thereby helping travellers/young entrepreneurs raise their ambitions and enabling them to dream big. 

flybig CEO Srinivas Rao said “flybig is committed to the vision of regional connectivity and its role and as an enabler for the development of tier-2 and tier-3 cities which represent emerging India. For our communication mandate, we were looking for a partner who can understand what the brand stands for and then articulate it in a manner that resonates with our target audiences. We are pleased to have found this in Havas and we look forward to their contributions in this critical phase in our journey.”

Havas Creative India president - north Manas Lahiri said, “We are excited to have landed the integrated communication mandate for India’s newest, most-convenient friendly airline, flybig. It is indeed a challenging and demanding year for the airline industry given the renewed rules, and guidelines for travel due to Covid. flybig’s unique proposition and innovative approach along with Havas Group’s combined expertise will together drive the brand journey to greater and meaningful heights. We look forward to this partnership and an exciting take off.”