Harsha Joshi appointed as VivaKi Exchange COO

MUMBAI: VivaKi India has appointed Harsha Joshi to the post of COO at VivaKi Exchange.

Joshi will spearhead and oversee the media buying for Starcom MediaVest Group and Zenith Optimedia. She will report into VivaKi Exchange CEO Mona Jain.

Prior to this Joshi was with Spatial Access Media Solutions where she was SA3- Media and International CEO.

Joshi has over two decades of media planning, buying and digital experience. She brings with her knowledge of media buying audit, which includes development of rate benchmarks and devising buying process and buying strategy across all media.

Joshi?s work span includes working on clients such as P&G, Godrej, Cadbury, Asian paints, Coco Cola, Britannia, Colgate and HUL.

VivaKi (India) country chair Srikant Sastri said, "VivaKi Exchange (VX) has a great reputation for delivering buying value to clients of both SMG & ZO. Having an experienced person like Harsha focus more deeply on this will bring greater investment acumen and innovation."

Jain said, "Harsha brings to the table years of experience in media buying as well as media audit. Her collaborative approach and win-win attitude have earned her the respect of media owners and clients alike. Her deep knowledge of the media market and that of clients and media owners will help VX consolidate."

Joshi said, "I am delighted to return to main stream media post my short, but successful stint in Media Audit which I will leverage to deliver better value to VX and its clients. I am looking forward to this new and exciting chapter in my career."

VivaKi Exchange services from pre-buy evaluation to post-buy reporting and analysis. In addition it also offers a full-suite of marketing and audience data to better inform each buy. It is also involved in testing new models and automating transactional components of buying and measuring media when and where it benefits clients to do so.

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