MUMBAI: Handbag Brand Lavie has launched their latest TV commercial featuring brand ambassador Kareena Kapoor.

Conceptualised by TBWA, the ad captures the "tempting" range of Lavie and how women are helpless to its "irresistible" handbags.

The new campaign is an extension to the previous ad campaign which was based on the many moods of a woman. This campaign highlights how Lavie overpowers the denial of shopping.

TBWA India NCD Rahul Sen Gupta said, "No, no, no, maybe, yes‘, that is the mind of a woman when she goes shopping. We captured this insight through Kareena‘s wonderful performance as a girl-next-door, going through great denial and great desire at the same time, in a Lavie store."

Directed by Shakun Batra of Ek Main aur Ek Tu fame, the TVC is produced by Red Ice Films.

Bagzone Lifestyles COO Sandeep Goenka said, "Lavie offers contemporary handbags for every ocassion and is designed keeping in mind the many moods of women. We are certain that our consumers will relate to this TVC, as it accurately depicts a great shopping experience."

The TVC captures Kapoor in denial mode whenever she comes across the latest Lavie - be it a hobo, a clutch, a laptop bag or a leather bag, while she ultimately succumbs to the urge to own that next perfect bag.