HamdHamdard launches new RoohAfza TVC ard launches new RoohAfza TVC

MUMBAI: Hamdard (Wakf) Laboratories, one of the leading Health & Wellness companies in India, has launched a new advertising campaign for its 100-year-old brand RoohAfza.

The campaign revolves around ‘everyday moments of celebration‘ and positions RoohAfza as a refresher for these moments. 
Conceptualised and created by Triton, the TVC will be on air till July-end. The campaign will be aired on 14 television channels including Zee TV, NDTV Imagine, Star Plus, UTV Movies and Max. 
Said Triton brand head Ranjan Mazumdar, "The campaign was conceptualised keeping in mind a simple message that wherever and whenever India celebrates, Rooh Afza is an integral part of it, which is also the reason why the campaign revolves around the tag line ‘Jashan Ka Asli Maza‘. The campaign has been devised through a montage film to capture the desired moments of celebrations, which are well established in our society." 
Added GM marketing Tarundeep Singh Rana, "With RoohAfza already entrenched as an all natural refresher, the celebration positioning offers the brand an opportunity to strengthen and extend the brand franchisee to a larger platform, which is not only at home during summers but with the larger family (friends, neighbours, colleagues, relatives etc) and on occasions which are more memorable for all. RoohAfza aims to occupy the slot of the perfect Refresher for all moments of celebration."

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