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Gutenberg launches Singapore office

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MUMBAI: Integrated digital marketing communications firm Gutenberg will launch its ninth office in Singapore, which will be strategically important for expanding into the Association of Southeast Asian (ASEAN) market.

Gutenberg founder and CEO Harjiv Singh says, “I am excited to launch our Singapore office. Singapore is truly a global digital hub with fantastic infrastructure and opportunities for expansion into ASEAN. We are also delighted to announce a new client Smarten Spaces, a Singapore-headquartered company focused on Artificial Intelligence-based smart communities and smart city solutions”.

Adding his reasons for the expansion, he says, “McKinsey, in a recent report, called the 10 member states of ASEAN an economic powerhouse. ASEAN’s 600 million people comprise one of the largest trading blocks in the world, and the rapid growth of its digital market will be an exciting business opportunity for us”.

Speaking on behalf of Gutenberg’s new client, Smarten Spaces, an artificial intelligence (AI) platform that helps real estate companies and enterprises globally digitise spaces and experiences that enhance performance and productivity, Smarten Spaces founder and CEO Dinesh Malkani expressed his delight at Gutenberg’s expansion to the ASEAN market. He mentions, “Smarten Spaces partnered with Gutenberg as we were looking for a global integrated marketing communications firm that brought industry expertise around AI, a strong global footprint and marketing experts who understand how to build our brand”.

With 70 per cent of the population under the age of 40, ASEAN’s GDP is expected to have rapid growth in the coming decade from its current US$ 2.3 trillion. Economic growth will be accompanied by strong growth in the digital sector. The digital market in ASEAN is estimated to grow to more than US$ 200 billion by 2025.

With the launch of its new office, Gutenberg brings its global branding initiative, “Global Storytelling Series” to Singapore. There will be a panel discussion with CEOs on “Leadership and Storytelling in a Digital World”

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