MUMBAI: Group M's mOne, which caters to the Internet, mobile and digital media space has added Search Engine Marketing (SEM) to it's service bouquet by launching mSearch.

mOne has already signed up a few clients from the auto, travel, media, banking and software segment like ICICI Bank, TV Today Network, Ford Motors, DirecTV, Oberoi Group of Hotels and the Department of Tourism.

The agency's team has been trained by search experts from UK and US markets, and mOne India will be deploying high-end search marketing tools and software to provide better return on investment (ROI) to its clients. The India team also works as back office for SEM related work from UK and some of the Europe markets.
 
 
mOne with it's global SEM brand mSearch has build up search expertise in more than 20 markets and capable to manage double-byte markets. mSearch works closely with Google, Overture, eSpotting, Yahoo search marketing and other PPC (panel personal computer) network.

This enables the agency to offer account management on a local or centralised basis according to clients' requirements. Under it's SEM portfolio, mOne will provide following services to the clients:

Research and build targeted keyword lists for all search engines in multiple languages,
Write and review advertising copy to attract the most targeted and relevant user's customers,
Manage bidding process for search term on each engine,
Manage and review bids constantly to ensure they are at the optimum level,
Perform comprehensive ROI modeling and analysis to ascertain what the cost per click one can afford to pay, and
Provide ongoing reporting.
 
 
Search is significant part of online advertising spends in evolved market like Europe and US. As per the Interactive Advertising Bureau (IAB) report 40 per cent of the online spend in US was on search in 2004.
mOne India has more than 30 clients in online and mobile marketing space.