MUMBAI: In an endeavour to exercise new regional responsibilities Nirvik Singh, currently Chairman - South Asia has assumed the newly created position of President, South East Asia, Grey Global Group.Singh will continue to be based out of Mumbai. In addition to his existing portfolio of India, Bangladesh, Sri Lanka and Pakistan, Singh will now also take charge of Grey operations in Thailand, Indonesia, Malaysia and Indochina.
 
 
"Since taking the helm at Grey South Asia in l997, Nirvik has transformed an organizationally and financially weak operation to a vibrant agency group that has helped the region achieve a stunning financial performance for the past three years. A smart negotiator who has driven growth via astute geographic and business line acquisitions, outstanding new business achievements and talent development, Nirvik's skills as a businessman and total marketing solutions partner will enable him to make immediate contributions to Grey's client porfolio and operations across South East Asia," remarked Grey Global Group chairman and CEO Asia Pacific Mike Amour.
 
 
Singh's elevation comes in the wake of strengthening and accelerating Grey growth opportunities in the region, citing the need for "a better, smarter service offering for clients, increased scale in key geographies and a more dynamic new business growth."