MUMBAI: In a bid to further strengthen its Mumbai creative team, Grey has brought on board Aarati Kakkad as creative director - copy.

Aarati, who joins immediately after the addition of Karan Rawat, will work with ECD copy Rohit Malkani.

On her appointment at Grey Mumbai, Kakkad says, "I‘m excited and looking forward to doing great work for Grey‘s Mumbai clients, not to mention, working with such a great team."
 
Kakkad began her career at Concept Communications as a trainee, writing copy for brands like Onida. She moved on to Enterprise Nexus (Bates India) and worked on Times of India, Femina, NECC and ICICI credit cards before joining O&M where she spent 5 years working on campaigns for Vodafone, Emirates, Kotak Mahindra Insurance and DHL. After a short stint at Leo Burnett, working on brands like Whisper and McDonalds, Aarati has joined Grey Mumbai.

Aarati won significant recognition for her work on Vodafone including a Gold at the Effies for the Vodafone Alerts Campaign and a Silver Abby for Integrated Campaign for Hutch Small, Medium & Large. 
 
Says Malkani, "Aarati is a hugely talented Creative Director with a delicious mix of strong brand work, commitment and madness. Her work on Vodafone has been exemplary and she will be a huge asset to Grey Mumbai‘s creative department."