MUMBAI: Following a multi-agency pitch, Grey Chennai has bagged the creative duties of Vummidi Bangaru Jewelers (VBJ).
 
The other agencies that contested for the account include JWT. Radical Advertising was the incumbent agency.
 
Said VBJ managing partner Vummidi Jitendra, "We were looking for a communication partner who will create exceptional campaigns - just like our jewellery. Grey‘s work demonstrated exactly that. We are looking forward to some fresh and exciting ideas which will take VBJ to new heights."
 
Added Grey VP and South head Vijay Jacob¸ "We are happy to be partnering this heritage brand and are looking forward to providing a fresh perspective to this category. This win strengthens our presence in Chennai, an important market for Grey."