MUMBAI: Adani Township and Real Estate Co, part of the Adani Group, has appointed Grey India to handle its creative mandate following a multi-agency pitch.
 
According to industry sources, the size of the account is pegged at around Rs 150 million.

The other agencies that pitched for the account include Mudra Group and Triton Communications.
 
Said Grey VP and branch head Hari Krishnan, "The campaign will primarily focus on print, online and activation. Television is not required at this point. We plan to break the campaign with the next month."

The campaign will begin with the launch of Gujarat’s largest township spread across 572 acres in Ahmedabad.
 
Recently, Grey Mumbai bagged the fashion brand Killer Jeans and Reliance Telecommunications accounts.The other clients in its kitty include Bharti Axa Life & General Insurance, Britannia, Dabur, Deutsche Bank, Ferrero Group, Godrej Sara Lee, GSK Consumer Healthcare, ITC, Parle, P&G, Suzlon, United Spirits Ltd andWyeth and 3M.