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Grasshoppers launches new digital arm grownups

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MUMBAI: Delhi-based ad agency Grasshoppers has recently launched its online division "grownups". In terms of business growth, "grownups" aims to add value to the parent organisation with its own round-up of services which include web design and development, SEO, social networking as well as e-mail and viral marketing.

An official statement from the agency said that it is already in the process of signing the digital mandate of two (undisclosed) clients.

Grasshoppers CEO Arjun Banerjee said, "There used to be radios, then came the television, and now, with computers as our primary source of knowledge sharing, the advertising industry has evolved onto a whole new platform. Internet has transformed our general outlook to what all we can do for a product or a service. "grownups" is how we Grasshoppers complete our gamut of services; in many ways ‘growing up‘ with the industry."

In recent years, Grasshoppers has ventured into the online space with a select few clients like HLFPPT, World Phone, iDiscoveri and AISECT, whose products and services required internet marketing. But with time, the demand for an online presence has increased steadily with more and more clients on the lookout for online solutions. This is where Grasshoppers took the game to the next level.

Banerjee added, "Today, clients want original and innovative ways to get customers to invite brands into their lives. Online infotainment is a great way to reach out to people, especially the youth, with their strong presence in the social space. Internet breaks the geographical barriers, giving us the chance to target a larger section of our audience in an effective yet entertaining manner. Needless to say, this online division is an integral key to our future growth".

With the value addition of "grownups", Grasshoppers will now be able to accommodate full-fledged brand plans that include comprehensive web and social marketing, the company said.

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