Grasshoppers launches new digital arm grownups

MUMBAI: Delhi-based ad agency Grasshoppers has recently launched its online division "grownups". In terms of business growth, "grownups" aims to add value to the parent organisation with its own round-up of services which include web design and development, SEO, social networking as well as e-mail and viral marketing.

An official statement from the agency said that it is already in the process of signing the digital mandate of two (undisclosed) clients.

Grasshoppers CEO Arjun Banerjee said, "There used to be radios, then came the television, and now, with computers as our primary source of knowledge sharing, the advertising industry has evolved onto a whole new platform. Internet has transformed our general outlook to what all we can do for a product or a service. "grownups" is how we Grasshoppers complete our gamut of services; in many ways ‘growing up‘ with the industry."

In recent years, Grasshoppers has ventured into the online space with a select few clients like HLFPPT, World Phone, iDiscoveri and AISECT, whose products and services required internet marketing. But with time, the demand for an online presence has increased steadily with more and more clients on the lookout for online solutions. This is where Grasshoppers took the game to the next level.

Banerjee added, "Today, clients want original and innovative ways to get customers to invite brands into their lives. Online infotainment is a great way to reach out to people, especially the youth, with their strong presence in the social space. Internet breaks the geographical barriers, giving us the chance to target a larger section of our audience in an effective yet entertaining manner. Needless to say, this online division is an integral key to our future growth".

With the value addition of "grownups", Grasshoppers will now be able to accommodate full-fledged brand plans that include comprehensive web and social marketing, the company said.

Latest Reads
Luminous captures forgotten spirit of Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories