Grasshoppers bags creative biz of Supertech's Golf Country project

MUMBAI: Real estate developer Supertech has appointed Delhi-based Grasshoppers India as the creative agency for its Golf Country Project.

The agency has bagged the account following a multi-agency pitch involving three rigorous rounds of presentations.

In partnership with Grasshoppers, the brand will be developing a strategic ATL and BTL route focusing heavily on print and outdoor with quality support from online promotions.

Grasshoppers director Arjun Banerjee said, "This is an important account for us on two fronts. Firstly, we have partnered with a hugely successful and respected real estate brand like Supertech which is a great feather in the cap of our Real Estate portfolio. Secondly, this account has come to us merely a couple of days after our agency got the Pvt. Ltd. status, making it an extra special moment. We are now focusing on creating a campaign which we plan to execute in three phases over the next couple of months."

Supertech brand manager Arun Tewari added, "Golf Country is being built as a green living concept where residents will have the unique advantage of having a Golf Course in their backyard and a lush green reserve right in front of their home. Even though it will take a few years for the project to complete, the residential properties have already started selling like hot cakes. Looking at such an overwhelming market response, we have decided to first focus on generating awareness about Golf Village among the potential buyers and thereafter move on to the sale of the commercial space."

Grasshoppers will be initially promoting Golf Village which comprises the 1/2/3 BHK apartments of Golf Country.

Supertech Golf Country is an integrated township located along the Yamuna Expressway and spread over 100 acres with a 9 hole Golf Course, shopping mall, commercial space, club house and three types of living options - villas, plots, high rise apartments and studios.

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