NEW DELHI: The Government has no plans to ban advertisements of fast food products but is taking measures to promote healthy food habits through various measures.

Reacting to some remarks by members of Parliament and some media reports, Information and Broadcasting Ministry sources told indiantelevision.com that adequate measures are taken by the Government to deal with the problems that may arise from the ill-effects – particularly obesity among children and youth.

The sources also said all advertisements telecast on private television channels are to be strictly in accordance with the Advertising Code in Rule 7 of the Cable Television Networks Rules 1994.

As far as the print media is concerned, there are provisions in the Norms of Journalistic Conduct issued by the Press Council of India, which also hears any complaints of violations.

Among other steps, the Government has made it mandatory for all producers to give nutritional labeling on pre-packaged foods.