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Govind Shahi leaves Zee to join Heath Media Group

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MUMBAI: Govind Shahi has joined Heath Media Group as a co-promoter in their existing business ventures.

Shahi brings with him over 15 years of experience in media and marketing and moves in from Zee Europe, where he served as the head for the last 2 and a half years.

In UK, Shahi has been credited for launching and spearheading some of Zee‘s key initiatives like the Zee Carnival, Zee Russia operations, Zee Cine Awards.

 

Said Heath Ventures chairman Bhaskar Majumdar, " With changes in the macro media market and the changing profile of the audiences and how media is consumed, we want to develop an integrated business model across technology, new media, agency and sales for Indian brands and content to traverse the globe and talk to the diaspora globally."

Heath Media Group is the media arm of Heath Ventures, a Dubai-based operating company. The aim of the Heath Media Group is to tap onto various opportunities within the media matrix and provide a right platform for enterprising media professionals and scale up the business.

Heath Media Group consists of Di5 Global (UK‘s foremost ethnic marketing agency with some of the biggest Indian and UK clients); TMS ( UK‘s leading sales house which represents Colors, IPL and other media properties); Media Nucleus (with offices in India and Middle East which offers technology solutions for delivery to broadcasters, operators and set-top box providers) and SED ( a newly formed digital agency specialising in social media with leading fashion and luxury brands).

Said co-founder Bala Iyer, "The addition of Govind into the team will help strengthen the business. Having built out in the UK, we are aggressively looking at other markets especially the US."

 

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