O&M India has struck gold at Cannes this year. In the Press and Outdoor categories, the company bagged two golds for an ad that discourages smoking. The ad was made for the Cancer Patients Aid Association, say reports.

At this year's Cannes Advertising festival, considered the equivalent of the Oscars for the ad community, the Publicis Groupe's Saatchi & Saatchi's campaign for Club 18-30 walked away with the Press Grand Prix . The print campaign displayed 20 year olds vacationing, interspersed with several erotic situations covertly.

Leo Burnett, Oslo, was awarded the first ever Grand Prix in the Outdoor category for a campaign for Oslo Piercing Studio. It took advantage of environmental elements that literally "pierce" the posters. Twenty-eight Gold Lions were awarded in Press and Outdoor this year. The UK won seven while Spain bagged four.

However, the US won the most Lions - 14. Interpublic's Carmichael Lynch, Minneapolis, was awarded a Silver for an ad for Harley-Davidson while Havas' Arnold Worldwide won a Silver and a Bronze for Boeri Helmets and Volkswagen respectively.

Meanwhile, Universal McCann from Australia won the Media Grand Prix for its integrated campaign for Magnum Ice Cream. The campaign revolved around the seven deadly sins. Each flavour of the ice cream was positioned so as to match the sins.