MUMBAI: In a rebranding exercise, Godrej Tea Ltd, part of the Rs 55 billion Godrej Group, is replacing its existing tea brands - Noble House and Chai House - with a single brand - Godrej Tea.

 
As part of its phase-wise marketing strategy, Godrej Tea, will first enter into northern markets, like UP and Uttaranchal, followed by the rest of the Indian markets.

 
 
Godrej Tea LTD director A Mahendran said, "We are looking at gradually growing our presence with the launch of a single brand - Godrej Tea. We plan to take this launch across the country in phases. This may take some time but I believe that we have a product, which consumers will like - a strong blend tea that is invigorating and yet not bitter on the palate. This is also in sync with our brand positioning 'Kadva Nahin Kadak Tea'."

 
Godrej Tea will be supported by the marketing and distribution tie-up with Jyothy Laboratories to ensure that the product reaches the maximum number of consumers through over one million outlets across the country in the shortest time with retailers being regularly serviced with fresh tea.
Available in a new red colour packaging, Godrej Tea is offering an innovative introductory offer for the first time in the tea industry - two free Ujala Supreme 30 ml bottles on the purchase of 250 gms of Godrej Tea pack. Godrej Tea will be available in poly and carton packs and is priced at Rs 44 and Rs 47.

It will also be available in low unit outlay packs of Rs 5 and Rs 10 to service consumers in smaller towns and rural areas to experience its unique blend of tea.