Mumbai: The Godrej Group has launched its latest campaign #CookingGoodness together that celebrates the Diwali festive season by showcasing the power of cooking to bring families together.

The campaign is conceptualised by the corporate brand and communications team of Godrej and Creativeland Asia and it highlights how cooking can be fun, easy, less time-consuming, and at the same time deepen familial relationships when done together.

"Cooking transcends generations and builds bonds. When families cook together it’s not just about the food, but instead about sharing an experience. It has become all the more so since the Covid-19 pandemic, as families, locked down together, have not only preferred eating healthy home-cooked food but also sought out bonding experiences," stated the brand in a statement.

“The digital campaign #CookingGoodness together is a celebration of family time. Food, as something that transcends cultures and generations, has always brought people together," said Godrej Group executive director and chief brand officer Tanya Dubash. "The campaign highlights how Godrej products are designed incorporating that spirit of togetherness married to convenience."    

“We all know that food is the greatest glue of society. And what truly amazed us is the number of Godrej brands we use in our kitchens every single day," said Creativeland Asia chief creative officer Anu Joseph. "This film is a celebration of all things food made by Godrej, and how the numerous brands of Godrej are helping cook goodness in millions of Indian kitchens every single day.”