Mumbai: Godrej & Boyce, a pioneer in driving sustainable practices in business, announced the launch of the Conscious Collective, a new platform that aspires to drive sustainability beyond the boardroom and into homes and communities of designers, architects and other professionals who hope to build a conscious future.
The Conscious Collective is a long-term initiative led by Godrej & Boyce that aims to herald a new era of design-led innovation with a strong focus on sustainable built spaces, the use of conscious materials and the protection of the environment.
The Conscious Collective platform will kickstart in December with an annual 3-day event that will celebrate successes and individuals who are at the vanguard of reimagining a more sustainable future and often act as ambassadors to explore possibilities of a world that is healthier, greener and more sustainable for future generations.
It will feature an annual showcase of celebrated minds and their work to foster ideas by young professionals in the space through a fellowship programme and annual report on responsible choices that one can adopt, conscious Collective is committed to shaping a better future.
“With a rapidly growing economy, India can set an example for the world by fast-tracking innovative design-driven solutions to champion sustainable living. It is crucial that now, all of us work together as a collective force towards meaningful and scalable actions to address the impending climate crisis”, said Godrej & Boyce chairman and managing director Jamshyd Godrej.
Godrej & Boyce has been spearheading the integration of Sustainable Development Goals (SDGs) into business operations by consistently demonstrating that development and conservation do not necessarily have to be mutually exclusive. The balance can be optimised by consciously increasing the footprint of products that are better for the planet, processes that are circular and aim to reduce waste at every step, creation of an ecosystem of partners and suppliers that can operate with these priorities and decades of protecting livelihoods and of blue carbon systems like the mangroves.
Godrej & Boyce executive director Nyrika Holkar said, “Pioneering progress has been our purpose for over a century and currently our progress will be defined by how we are able to combat climate change by integrating sustainability in the core business and not as an afterthought. The 98 per cent and not the two per cent can really push the needle to being net zero. We hope to bring together professionals and experts to foster ongoing dialogues that bring new possibilities to shape a more conscious future for our children.”
The Conscious Collective is a meticulously curated experience, featuring immersive installations of conceptual spaces, thought-provoking exhibitions on materials, special keynotes, and discussions with experts, as well as interactive workshops held over three days. The event promises to accelerate the journey towards conscious living. From professionals, and the common man to children, there will be inspiration for all on this platform.
At the heart of Conscious Collective are strategic partnerships with key professionals and leaders in architecture, interior design, research, art, and design, as well as industry influencers who are instrumental in driving the event's core mission of promoting sustainable living practices. Among the acclaimed minds involved are Rahul Mehrotra, Anupama Kundoo, Brinda Somaya, Krittika Aggarwal, Mangesh Lungare, Madhav Pai, Karthik Ganesan, Liza Goldberg, Manoj Kumar and many more. The event also features conscious brands such as Phool, Carbon Craft, Anuvad and more.
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