MUMBAI: Online travel site Goibibo.com has rolled out its new television commercial to score on the “Trust” factor when it comes to their customers.

The new ad reinforces the reliability of their services using the tagline ‘Go with trust’.

It candidly talks about the betrayal of the innumerable travel solution providers and depicts the never ending number of infidelities faced by the consumers in terms of travel.

Conceptualised by ISTA Brand Innovations, the ad represents the idea “When you go with Goibibo.com, you go with trust.”

Goibibo.com managing director Sanjay Bhasin stated, “We significantly wanted to stress on the trust of the consumers being hurt and that when you travel with Goibibo.com you go with trust. I think it was
fabulously delivered by the creative. The Ad looks real and is apt in terms of the messaging we were trying to get across to the viewers.”

The ad illustrates the invitation to log on to Goibibo.com to enjoy a hassle free and credible experience for every service it claims to provide.