MAM

GoAir, SBI Card and Visa launch co-branded credit card

MUMBAI: GoAir in conjuction with SBI Card announced the launch of the co-branded credit card, the GoAir SBI credit card in association with Visa International.
 
 
Targeted at value conscious GoAir fliers, the GoAir SBI card offers a rewards programme that entitles cardholders to get four reward points on every Rs.100 they spend on buying GoAir tickets with their GoAir SBI card. Cardholders can redeem these reward points, against subsequent GoAir ticket purchase.


Commenting on the launch, GoAir managing director Jeh Wadia said, "This is a partnership with industry leaders; SBI card brings unique strength into the program with its reach, GE brings in its worldwide experience in terms of loyalty/ co-brand management, and of course Visa for leadership, innovation and technology expertise in the payments industry."


SBI cards CEO Roopam Asthana said "This tie-up is in line with our focus on Co-brand partnerships - covering diverse industries which offer our customers the best. The GoAir SBI card is a fully loaded, features rich card that offers value conscious airline travellers, a unique value proposition."


Talking about the tie-up, he further added, "credit card spends in the airline category have shown a phenomenal rise of 80 per cent over the last year. On the other hand, SBI cards portfolio has recorded a healthy 77 per cent increase on spends in the airline category. We are confident that GoAir, SBI cards and Visa will be a winning combination."
 
 
The GoAir SBI card is comes with features like complementary air accident insurance cover, purchase protection and flexi pay among others. Some of the prominent features offered on GoAir SBI Card include:


- Reward Points - On every Rs. 100 spent on buying GoAir tickets, the cardholder earns four reward points. These rewards points can be redeemed against buying GoAir tickets.
- 10 per cent off on the first ticket booked on the GoAir site www.goair.in using SBI GoAir card, within 30 days of receiving the card.
- 5 per cent off on ticket/tickets booked on the GoAir site www.goair.in using SBI GoAir card on second and subsequent purchases.
- Complimentary Insurance covers on GoAir - Rs 24 million worth air accident cover.
- Save with per cent transaction fee on fuel purchase at select IOC and IBP petrol pumps.
- Balance transfer facility at 0 per cent interest for 75 days.
- Flexi Pay - Convert your retail purchases into an easy instalment payment plan at low rate of interest.
- Free Purchase Protection against fire and theft up to Rs. 15,000 for 90 days.
- Easy bill payment facility - pay utility bills on the card.
- 24 hour SBI card customer helpline in India and SBI Card travel visa emergency services in 75 countries.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/hero_0.jpg?itok=0JrQdfeF
Google Pay launched in US, UK; Tez gets new features

MUMBAI: Google is attempting to become a hit in the vast payment space as well. After launching Google Tez in India a while ago, it has come up with a system to rival the world – Google Pay. It comes elements of Android Pay (a Google product) and Google Wallet. The Android app is free to download...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/suszuki.jpg?itok=lDjUfF_8
Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign

Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/mayori.jpg?itok=bgiVAIbZ
Performics.Resultrix bags digital mandate for NIIT

NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/gaurav.jpg?itok=uhbg4vaW
FIHL hands media mandate to Carat India

Franchise India Holdings (FIHL) has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/gopalan_0.jpg?itok=Cne-2bsw
Madhusudan Gopalan becomes MD, CEO of P&G India

P&G India has announced Madhusudan Gopalan as the company's new managing director and CEO. He will take charge on 1 April 2018.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/Cadbury.jpg?itok=n66cEVu0
How Cadbury perfected its communication in India

MUMBAI: What comes to your mind when you hear ‘kuch meetha ho jaaye?’ If you’ve been in India for the last two decades, you would instantly blurt out Cadbury. But the popular Indian chocolate has a 100-year-old history.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/imrb.jpg?itok=Reu3RXvd
India’s online retail market to hit $100 bn by 2020: Kantar IMRB report

Kantar IMRB has launched a report on India's shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study is conducted among active internet users in urban India covering a vast range of categories.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/livon.jpg?itok=qx3N1Srg
Livon extends salon-in-purse proposition in latest campaign

Marico Limited’s Livon Serum has launched its latest ad film, an extension of its campaign thought - Salon Nahin Livon.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/flags.jpg?itok=KBHOLMPu
Flags Communications bags social media mandate for Tata Power DDL

Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT of Delhi).

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories