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Goafest 2012: Mindshare takes home Grand Prix at Media Abbys

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VARCA, GOA: Mindshare snapped up the Grand Prix at the Media Abby Awards 2012, the first to win this prized award in the category in six years.

Mindshare won the sole Grand Prix and Gold for Surf Excel ‘Little Big Film Maker‘ in Best Use of Branded Content. The WPP agency also took home two silvers for Axe (‘Male Fantasy Theme Parks‘ in Youth marketing) and Kissan Jam (‘Kissan Jammy Art‘ in Best use of special events and stunts/live advertising) and two bronzes for Nike Cricket (‘Bleed Blue‘ in Best Use of Internet and Digital Media) and Kwality Wall’s Cornetto (‘Cornetto Luv Reels’ Take 2‘ in Youth marketing).

MEC won two Golds for Reliance 3G in the Best Use of TV category and Colgate Dental Cream in the Best Use of Outdoor and Ambient Media category. The agency also won a silver for Reliance Mobile (‘Ego search‘ campaign) in the Best Use of Internet and Digital Media and a bronze for the same client for ‘Mera v/s Tera Network’ campaign in Best Use of TV.

Agency
Grand Prix
Gold
Silver
Bronze
Total
Mindshare
1
1
2
2
6
MEC
 
2
1
1
4
Lodestar UM
 
1
2
3
6
Madison Media Infinity
 
1
1
1
3
Starcom Worldwide
 
1
 
 
1
Maxus
 
 
2
3
5
Madison Media Plus
 
 
1
 
1
Mediacom Communications
 
 
1
 
1
DDB Mudramax
 
   
1
1
Interactive Avenues
 
   
1
1
Total
1
6
10
12
29

Lodestar UM bagged six metals including a Gold for Bombay Psychiatric Society (‘Zindagi Se Dosti‘ in the Pro Bono Marketing category). The agency also bagged two silvers for Coca-Cola (campaign-Coke studio woos India, category-Youth marketing) and Amul (campaign-Amul Masterchef India 2, category-Best use of Sponsorship). The Interpublic company won three bronze metals for Amul MasterChef India-2 in the Best use of Branded Content category, Indica Vista (Vista Blogger Outreach Programme) in Best Use of Internet and Digital Media category and Thumps Up (Thumps Up Hunt for the thunder star) in the Best Use of Sponsorship category.

Maxus took home two silver metals for Google Mobile Services in Best Use of Sponsorship and Google in Best Use of Cinema. It also bagged three bronze for Reliance Mobile, Askme (Infomedia) and ABT associates.

Madison Media Infinity took one of each metal at the media awards today, while Starcom Worldwide managed to win Gold for Samsung Galaxy Tab.

Madison Media Plus and Mediacom Communications bagged one Silver each while DDB Mudramax and Interactive Avenues took home a Bronze each.

Goafest 2012, India’s biggest advertising and awards festival, gave away 29 awards this year as compared to 44 awards that were given last year. Media Abby saw 620 entries from 33 agencies, which according to Media Abby jury head and Aegis Media CEO Ashish Bhasin is a record in itself and is almost 16-17 per cent more than the last record set.

Bhasin said that digital got the largest number of entries and was "the single biggest category to judge."

Click here to open the complete Media Abby Awards‘ list.

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