MUMBAI: GE's "Ecomagination" advertising campaign took home the Grand Prize at American Business Media's 10th Annual Creative Excellence in Business Advertising (CEBA) awards. This marked the third honor GE received during Advertising Week 2005.
GE's tagline "imagination at work" took top honors in Advertising Week 2005's public election to determine the top two favorite icons and slogans. Over the past two months, more than 500,000 votes were cast in the online contest of 26 slogans including "I Love New York" and "Just Do It." With this win, "imagination at work" will join Hallmark's "When you care enough to send the very best" to be immortalised on the Madison Avenue Walk of Fame.
"The GE team pulled together and embraced the spirit of this competition. It's a great example of the passion and pride of our 300,000 global employees," said global executive director of advertising and branding Judy Hu.
Media Magazine awarded GE, along with OMD and other partner agencies, the Creative Media Award for the "ecomagination" campaign. Nominated in the "Communication Channel Plan" category, the award recognised innovative communications strategies that creatively leveraged one or more media channels. The marketing campaign for "Ecomagination" combined advertising, public relations, event marketing and investor relations - among others - to communicate GE's initiative to aggressively sell products and services that help customers meet environmental challenges.
American Business Media recognised GE and its advertising agency BBDO New York, as the Grand Prize winner of the CEBA awards. Honoring superiority in B2B advertising, the win highlighted GE's seamless integration of multiple media channels, including magazines, Internet and television in its "ecomagination" campaign.
"GE is an extraordinary company. The optimism, creative leadership and innovative culture creates an environment within which ideas are not only encouraged, they are nurtured. We appreciate and value the partnership with GE, a relationship that has endured for over 80 years," said BBDO New York president and CEO John Osborn.
"The recognition GE received this week reflects that 'imagination at work' is more than a tagline for our employees. It's part of our DNA," said Hu.
