Mumbai: Global creative platform Genero has announced the appointment of Subbaraju Alluri as managing director (MD) - Asia, based in Singapore.

Alluri joins Genero less than a year after joining communications firm Redhill Communications after spending more than 19 years with Grey Group.

According to Genero, Alluri will work closely with CEO and co-founder Andrew Lane, and the existing team in Asia to drive growth across the region. He is tasked with building on the momentum that the business has seen since the pandemic began, with “greater pressure on marketing budgets and an increasing number of in-house teams looking to augment their marketing services structures with creative tech platforms," said the company.

"He brings incredible experience from his years at Grey working with some of the world’s biggest advertisers, as well as a deep understanding of the industry and clients across Asia. We know that Raju’s experience will add great value to the Genero solution and for our clients," Lane said.

As a Grey veteran, Alluri previously held a number of roles across the agency, including president director and CEO in Indonesia, CEO of Singapore and Thailand, and group CEO of Indonesia and Thailand.

Speaking about his new role, Alluri said, “I’m absolutely thrilled to join this amazingly progressive technology-driven global company. Excited to lead the Asia region to build Genero across a very diverse set of markets. It’s an incredible opportunity to help brands, creators, and agencies with a global creative platform built for modern marketers. This is the new way to create and I am looking forward to building something awesome with team Genero around the world."