Mumbai: Ayurvedic personal care brand, Ayouthveda recently announced Genelia Deshmukh as its first-ever Indian brand ambassador for its face care range, adding a touch of timeless elegance to Ayouthveda's commitment to authentic beauty rituals.

Genelia Deshmukh embodies the spirit of Ayouthveda's philosophy, emphasising the spirit of tradition and modernity in the pursuit of radiant and healthy skin. As the face of Ayouthveda's face care range, Genelia encapsulates the brand's dedication to bringing forth the age-old wisdom of Ayurveda in a contemporary, luxurious form.

Commenting on the association, AIMIL Ayouthveda India Ltd PhD Phytochemistry founder & director Dr. Sanchit Sharma said, "Ayouthveda is synonymous with Ayurveda. We are thrilled to have Ms. Genelia as our first Indian brand ambassador as her work and values align with our brand’s philosophy. With her we are able to show our brand evolving with modern times."

Genelia Deshmukh said: "I am delighted to be associated with a brand as iconic as AIMIL Ayouthveda which has got a legacy of 40 Years into manufacturing and marketing Ayurvedic Pharmaceutical products. I have always believed in the importance of Modern Ayurveda as a key step in our commitment to a healthy skincare and overall wellbeing and Ayouthveda face care products just celebrates that.”

Ayouthveda launched in 2020 and with its omnichannel presence in general trade, modern trade, leading e-commerce sites and its exclusive business outlets is maintaining a steady growth of 20-25 per cent YOY in the last three years in the domestic market. Ayouthveda has also diversified its operations in 38 countries and is also accepted in global markets including Europe with its safe & effective product range with a trust of 40 years of AIMIL Pharmaceuticals India Ltd.