MAM

Gaurav Mishra joins MS&L as digital & social media director

MUMBAI: MS&LGroup, the PR and Events networks, today announced the appointment of Gaurav Mishra as director of digital and social media for the Asia Region. He will be based in New Delhi.


Mishra served as CEO and co-founder of 2020Social, one of India‘s social media consulting firms. Previously, Mishra held senior marketing roles at Tata Group, led research on social media trends in the BRIC countries and has written several book chapters on the topic. His blog is recognized amongst the top 150 marketing blogs globally, as per the AdAge Power150 rankings.
 
Publicis Groupe announced last Friday the acquisition of a majority stake in 2020Social, which will be aligned under the newly established MS&LGroup India brand. In his regional role, Mishra will continue to work with 2020Social, as well as 20:20 MEDIA and Hanmer MS&L, the two other agencies under the MS&LGroup India brand.


Mishra will focus on building capability in social media marketing and online reputation management across all Asian offices. He will work closely with the director of digital for MS&LGroup Europe, and the MS&LGroup digital team in North America. 
 
Josh Shapiro, who served as Asia Director of Digital will work with Mishra and remain a senior counselor to clients. Mishra‘s role will include building external partnerships and collaborating with Publicis Groupe sister agencies such as VivaKi, Leo Burnett, Saatchi & Saatchi and Publicis Worldwide.


MS&LGroup Asia has clients in digital communications in India, Beijing, Hong Kong, Singapore, Seoul and Tokyo. This team has executed campaigns ranging from high-profile online crisis to consumer and community engagement and B2B programs for The Coca-Cola Company, Volkswagen, and Samsung. 
 
MS&LGroup Asia president Glenn Osaki remarked, "Our staff and clients are looking forward to learning from his insights and delivering campaigns with the greatest impact. With Gaurav‘s passion, our region will accelerate its plans over the next two years to achieve this ambitious goal."


Mishra commented," I look forward to helping our clients to benefit. Asia represents a fast growing group of social media users, and the imperative for brands to engage in and host social media conversations has never been stronger."
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/unilever.jpg?itok=IL0RxprV
Unilever to cut ties with digital influencers

While brands continue to engage in paid promotions through influencer marketing, consumer goods giant Unilever's had enough. The world's second biggest advertiser has decided to stop this practice to promote its products. Companies tend to rely on influencers to generate a buzz around their...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/anita.jpg?itok=wTNSxd4G
Anita Mookerjee joins Lodestar UM as head for South business

Media and marketing company, Lodestar UM has appointed Anita Devraj Mookerjee as the head for South India business.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/bombay.jpg?itok=q0oYnJqd
Bombay Dyeing eyes 20-30% revenue from e-commerce by 2021

MUMBAI: A customised bed sheet with an image of your favourite travel destination, family or just a picture that you clicked. Sounds fancy? Well, bath and bedding company Bombay Dyeing has launched a new campaign to target the millennial consumer where they can upload an image on the company’s...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/MadeForMumbai.jpg?itok=WqWT-VwA
Brand Factory captures the essence of Mumbai through a musical rap

MUMBAI: Fashion discount chain, Brand Factory has used the magic of music to describe the city and the spirit of ‘Mumbaikars’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/Indigo-Dhoni.jpg?itok=VLft7Xlu
Indigo paints signs MS Dhoni as ambassador

MUMBAI: Decorative paint manufacturers, Indigo Paints, has signed MS Dhoni as brand ambassador.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/Manto.jpg?itok=Vi_oyBEU
Viacom18 hands Digi Osmosis digital mandate for Manto

MUMBAI: Viacom 18 Motion Pictures has partnered with Digi Osmosis for digital marketing of their upcoming movie ‘Manto’ starring Nawazuddin Siddiqui.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/romedy.jpg?itok=a3iA6yVv
RomedyNow launches new campaign #Dadvice for Father’s Day

RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/pg.jpg?itok=gqWP9Pay
Procter & Gamble concludes first ‘Women Business Empowerment Program’ in India

Procter & Gamble (P&G) Indiaalong with its partner WEConnect International recently concluded the Women Business Empowerment Programin India

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/rvcj.jpg?itok=okjXKaCo
Mobile brands like OnePlus, Xiaomi, iVOOMi use RVCJ Media for product advocacy and brand promotion

In the recent past leading smartphone brands like OnePlus, Xiaomi, iVOOMi, and Jio Phone have hired RVCJ to leverage the digital publisher’s social media reach to strengthen and influence their brand perception, online

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories