MUMBAI: MPG has roped in Ganesh Shenoy as VP South, essentially to handle the Chennai and Bangalore operations.

Commenting on his appointment, MPG CEO Anita Nayyar said, "South has been one of MPGs fastest growing regions, having added clients worth 30 cr of media billing in the last 1 yr. Addition of Ganesh to our team not only reinforces our commitment to existing and new clients but also ensures that the momentum is maintained. Ganesh takes over from Ruby Bana who is Chief Intelligence officer India and South East Asia as of 1 January 2007."

Shenoy joins MPG with 16 years experience in all the three sides of the media triangle, which includes working in media with agencies like Contract, Ogilvy and Lintas. He was also media manager with BPL, and has been deputy GM south For Hindustan Times.

He has handled a host of clients including Peugeot, General Motors, Dubai Waterfront, Infosys, Sun Microsystems, Intel, IBM, Dell, TITAN, Tanishq, Bru, Liril, Rexona, Lifebuoy.

Speaking about his new role Shenoy said, "I am delighted to be part of MPG. I am looking forward to the new challenge, hopefully leveraging on my past experience. The southern region has a vast advertising base that is growing rapidly. This should translate to great media business for us as well."