MUMBAI: Following its attendance at the recently concluded Asia Television Forum (ATF), television format creator and distributor FremantleMedia Enterprises (FME) has announced a number of deals concluded at the recent market in Korea, Singapore, Malaysia and the Philippines.

In the Philippines celebrity chef Jamie Oliver’s shows were sold. Jamie's Kitchen, Jamie's Great Italian Escape and Oliver's Twist were sold to ABS-CBN's Lifestyle Network, marking the first time that Jamie will appear on a Filipino network. Jamie’s shows form part of a larger lifestyle package sold to ABS-CBN, which includes a range of other programmes from FremantleMedia Enterprises’ star-studded line up.

FME VP, sales, Asia Pacific Paul Ridley tied up a deal seeing a package of entertainment, factual, reality and drama programming going to Onmedia a pay TV operator in Korea. The package includes American Idol, Project Runway, Jamie At Home, Jamie’s Return to School Dinners, The Apprentice, Martha, How Clean Is Your House, Property Ladder, Falcon Beach, The Janice Dickinson Modelling Agency.

In Malaysia the focus was on reality, where broadcaster Media Prima acquired some of the biggest US ratings hits including American Idol, The Apprentice, Project Runway and American Inventor.

Tying up the deals concluded at the ATF is the raft of programming on its way to Mediacorp TV in Singapore, which acquired a mix of reality and factual programmes, with programmes such as Project Runway, American Idol, The Apprentice, Prehistoric Park, Bills Food, and Jamie at Home heading to Singaporean screens.

FME CEO David Ellender commented, “Such an impressive list of sales is a credit to both Paul and Ganesh, whose commitment to building and fostering key relationships in the Asia Pacific region is reapinggreat benefits for FME, both in terms of sales and development. After such a successful ATF, we now look forward to continuing that momentum as we look towards Natpe and beyond into 2007.”