MUMBAI: US media and marketing organisation Promax/BDA has announced former US President Bill Clinton as the keynote speaker for the organisation's annual conference this June in New York City.

Regarded as one of the best communicators in modern history and global politics, Clinton's unique ability to engage his audience and create an emotional connection between the listener and the issue is a talent coveted by today's marketers in electronic media. Clinton's understanding of the changing media landscape and his ability to construct a message in a way that fully utilizes the medium delivering it is also of great interest and importance to the Promax/BDA membership.

Promax/BDA chairman Michael Benson who is also ABC Entertainment’s executive VP, marketing says, “We are pleased and honored by the opportunity to host President Bill Clinton as our keynote speaker this year. Our membership will certainly benefit from President Clinton's experience and wisdom as a prominent world leader and respected statesman as well as from his efforts inspiring humanitarianism around the globe.

“As an organisation dedicated to furthering the roles of our members as the world’s foremost television marketers, what better example to provide to them than this global communicator whose vision and accomplishments, both during his presidency and beyond, have touched billions.”

Promax/BDA will hold its 52nd annual North American conference from 12-14 June 2007 in New York. The event, which attracts television marketers and designers from all over the world, has previously featured such respected and well-known speakers as Anderson Cooper, Larry King, Robert Kennedy Jr. and former Speaker of the House Newt Gingrich, among others. President Clinton is the first former president to address members of Pormax/BDA.