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Focus bags creative duties for Nomarks

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MUMBAI: Focus Circle, the creative and advertising arm of Focus, has bagged the packaging design and creative duties for the entire product range of Nomarks owned by Ozone Ayurvedics.

Focus Circle won the business following a multi-agency pitch. The incumbent agency on the account is RK Swamy.

Focus Circle national creative director Rahool Talukdar said, "In this highly competitive segment, it‘s important that a brand is able to connect with its target audience and evoke a conversation. This will lead to high brand recall and build brand preference. Today, the packaging design speaks just as much as the creative dialogue and it is great to have the opportunity to work on both aspects of this brand."

The task entrusted to Focus Circle includes building brand awareness and preference for the Nomarks brand in the highly competitive and fast-growing skin care segment in India.

Talukdar said, "Working with Nomarks across their entire product line will be an exciting mandate as each specific product will need to project its own individual identity and create its own mind space, while ensuring it stays within the brand approach of the Nomarks brand."

Ozone Ayuvedics chairman and managing director S C Sehgal said, "We have been aggressively introducing the market with a range of products across age groups and skin types, making it imperative for us to associate with an agency who understands and connects with the respective target group. We are excited to partner with Focus Circle and looking forward to their work for us to be able to create a distinct identity for our various products keeping in mind the essence of the NOMARKS brand overall."

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