Mumbai: Bicycle brand Firefox Bikes on Thursday announced the appointment of Manika Sharma as its head of marketing. She will be responsible for strengthening the brand’s position in the market and enabling the next wave of growth.

Sharma is a seasoned marketing professional who comes with over 14 years of experience in building brands and communication. Her past stints include names like PepsiCo, ITC, The Times of India, and BBDO and her most recent assignment was with Signify (formerly Philips Lighting India)

Speaking on the appointment, Firefox Bikes CEO Sukanta Das said, “We are delighted to have a passionate and seasoned professional like Manika join our Firefox team. Manika brings with her a wealth of experience in brand management and marketing communications that will play a pivotal role in the growth of our journey. We are confident that her expertise will be valuable as we build the next generation of Firefox riders in India.”

Commenting on her appointment, Sharma said, "This is such an exciting time to be a part of the Firefox journey. The cycling industry has witnessed an unprecedented boom in recent years. I am thrilled to be given this opportunity and look forward to further strengthen the Firefox brand equity and presence across the country and drive quality growth."