Firefly Media, which claims to be a leader in the US projection and visual communications industry, has established a presence in the Asian market through a partnership with Kuala Lumpur based Ambient Media.

Ambient Media, a player in the alternative media and marketing field, has tied up with Firefly for a hybrid projector sale and revenue share, whereby Ambient will buy projectors from Firefly and the latter will share in all revenues generated by Ambient from the projectors.

The deal, says an official release, is in keeping with Ambient's strategy to look for new and innovative media products for its client base. The company is aiming at duplicating the outdoor advertising and event production model that Firefly has rolled out in the United States. Ambient Media claims to have a platform that communicates with consumers ( integrating the message into their daily lives) rather than merely talking at consumers (through media channels).