MAM

Fastrack consolidates OOH media biz under Milestone

MUMBAI: Fastrack, Titan’s accessory brand for the youth, has consolidated its outdoor media business with outdoor agency Milestone Brandcom. Previously, the account was decentralised with multiple agency interaction at the regional level.

The account win comes after a multi-agency pitch that was held in April. The agency’s Bengaluru office will be handling the account.

Fastrack head marketing and retail Simeran Bhasin said, "The agency on board would need to be involved with the brand and think beyond conventional outdoor campaigns. Having worked with Milestone on a few campaigns in the past, we are confident of their thought leadership and efficiency in executing the campaigns."

Fastrack is a youth fashion brand offering watches, sunglasses, bags, belts, wallets, and laptop sleeves and many more to be added in its kitty.

Milestone Brandcom founder and managing director Nabendu Bhattacharyya said, "We are delighted to have ‘Fastrack Brand ‘ on our ever growing brand portfolio. Our single objective of value proposition and on ground demonstration of our capability made the difference. We would live up to clients’ expectation as a true business partner in our journey and continuously raise the bar in our deliveries.”

Milestone Brandcom currently executes OOH media duties for nearly 75 brands in India including key accounts like Tata Photon- Docomo, Colors, McDonalds, Binani Cement, Axis Bank, L‘Oreal, HDFC Mutual Fund, Dish TV, DSP Blackrock and Franklyn Templeton.

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