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Euro RSCG bags Rohit Surfactants?s creative biz

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MUMBAI: Euro RSCG has won the creative duties of Kanpur-based detergent firm Rohit Surfactants Private Limited (RSPL) that owns the Ghari brand.

The size of the account is estimated at Rs 250-300 million and was awarded following a multi-agency pitch.

Euro RSCG will create communications for both personal care and home care products of RSPL.



?We are in the process of finalising some more deals with the company and the announcement will be made soon,? a Euro RSCG official said.

After winning Mitsubishi Motors? big-sized account, this is another important addition to the company?s client roster.

Besides Ghari powder and cakes, RSPL also owns Xpert (dishwashing bar), MR2 (detergent powder) and Venus (toilet soap).

The company is in an expansion mode. It has recently set up a unit in Haridwar to manufacture personal and home care products such as shampoo, hair oil, toothpaste, moisturiser and toilet cleaner.

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