Sports broadcaster ESPN STAR Sports (ESS) has set out a major campaign that kicks off next month for ESS Sports United - a charity dinner and auction dedicated in aid of the Singapore Sports Council for the Disabled.

The event takes place on 6 August at the Ritz-Carlton Millenia Singapore. As reported earlier, the dinner will see guests having dinner in the company of English Premier League legends including Bryan Robson, Andy Gray and Gerry Armstrong .

The ESS Sports United ad campaign will highlight the auction of EPL memorabilia from the world's favourite teams including newly crowned champions Arsenal as well as Manchester United and Liverpool.

The print ads will feature well-known faces from English soccer. One has Arsenal's Thierry Henry showing the back of his jersey with the headline "Top Arsenal Player signs the shirt off his back". Another ad features Liverpool's Michael Owen holding a football with the headline "Used football for sale. Been kicked around a bit." Litt Lindden Design Associates has conceptualised and developed the campaign.