MUMBAI: The Ad Club that is known for honouring the best in the advertising and allied industries with awards like the Emvies; the Abby Awards and the Effies, announced today that the deadline of case submission for Effies, to be held on 15 January, 2014 at Royal Western Turf Club, Mumbai has been extended to Monday, 2 December.

A letter sent out by the Effie 2013 committee chairperson Ajay Kakar, mentioned that the decision has been taken because of numerous requests towards the end of last week to extend the Effie 2013 case submission deadline.

The case studies are to be submitted at the Adclub Secretariat before 5:30 pm.

Effies are the global benchmark in measuring and recognising marketing communications work. As per cent of the jury in India comprises of well known and senior marketing professionals, and the rest coming from leading communications agencies, work that wins at the Effies also becomes a benchmark in their minds. It stands a good chance to become a part of marketing and conversations all over India, and increasingly outside too.