MUMBAI: Starcom Worldwide has been appointed as the media partner for Eko India Financial Services wherein the account will be handled by the agency from its Delhi office.
As part of its new mandate, Starcom‘s key role will be to communicate Eko‘s message to its unique audience through strategic, targeted and creative media planning and execution. In the process, its media negotiation entity, India Media Exchange will aim to add value through smart and contextual buying.
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Said Starcom Worldwide executive director India-North Tarun Nigam, "Eko is tuned to the needs of its target segment in providing secure, simple and convenient financial services in a cost - effective and scalable manner. We are proud of the fact that they have chosen to partner with us in achieving their marketing goals." |
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Eko works on the fundamental premise of giving everyone a bank account. It enables branchless banking using mobile while leveraging existing distribution infrastructure  to extend the service. |
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Said Eko chief marketing officer Anand Raman, "It is our belief that the need of our business is creative use of a multitude of contact points rather than classical media alone and this is where we look forward to benefiting from Starcom‘s knowledge and services. Their refreshing approach towards engaging consumer attention from an audience that is media and investment neutral was one of the key motivators for us to make the decision in their favour." |
