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eBay appoints Alok Agarwal as director marketing

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MUMBAI: Ecommerce marketplace ebay.com has got on board Alok Agarwal as director - marketing.

Agarwal moves to ebay from Mahindra Two Wheelers where he was designated as the category head motorcycles.

On his appointment eBay India country manager Muralikrishnan B said, "We welcome Alok to the eBay India family. eBay and eCommerce in India are at an inflection point and Alok‘s expertise in building Brands and marketing thought leadership would help for further enhance our growth trajectory in India and strengthen our position."

Agarwal said, "Distribution in India is complex, and with more than a decade of healthy growth, demand and supply are even more widely dispersed. The conventional multi-tier distribution model will be hard-pressed to make demand and supply meet. With my new role at eBay India, I look forward to playing match-maker between brands, entrepreneurs and consumers"

Prior to joining Mahindra, Agarwal had worked with Sara Lee for six years, handling different roles at the organisation. He had also worked in Unilver, Cadbury India and Philips Consumer Electronics.

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