MUMBAI: Electronic Arts Inc has inked a long term agreement with Academy Award winner Steven Spielberg, who will be collaborating with the game makers at EA's Los Angeles studio (EALA) to create three new original franchise properties.
Beginning this year, with offices located on site at EALA, Spielberg will work directly with EA's development teams to offer his signature style of storytelling to the concept, design, story and artistic visualisation of the new games. EA will own the intellectual properties and the game franchises will be developed, published and distributed worldwide by EA. Financial terms of the agreement were not disclosed.
"I have been playing EA games for years and have watched them master the interactive format. Having watched the game industry grow from a niche into a major creative force in entertainment, I have a great deal of respect for EA's understanding of the interactive format. I'm looking forward to working closely with the team in Los Angeles," said Spielberg.
"There is no greater storyteller than Steven Spielberg. In addition to his gift for pleasing movie audiences, he has an innate understanding of games and how to immerse players into a fantastic world of action and characters," said EA chairman and CEO Larry Probst.
"It's incredibly exciting to be collaborating with Steven Spielberg. He shares our vision for the potential of the medium and has the passion and creativity to help us finally deliver on the promise that a game can not only engage and compel you with its interactivity, but can also move you emotionally," said EALA vice president and studio head Neil Young.
The mission at EALA is to be the definitive creative destination for game makers and game development in Southern California. It is home to the award-winning Medal of Honor, Command and Conquer and The Lord of the Rings franchises. EALA drives innovation in technology, art and game design by employing a first-class studio of game-makers at its campus in Playa Vista, CA. The studio is also home to EA's Worldwide Music and Music Marketing group and EA Mobile.
