Mumbai: Puretech Digital has bagged the performance marketing mandate of DSP Mutual Fund, one of the leading mutual fund investment companies backed by the 150+ year old DSP Group. As a part of this partnership, the agency will handle digital media planning along with performance marketing for the brand.

Bagging the mandate in a multi-agency pitch, Puretech Digital will be responsible for driving growth with the help of its specialised services under performance marketing, both paid and organic. Additionally, the agency will focus on crafting effective and innovative solutions to amplify the growth and reach of the brand.

Speaking on winning the new client, Puretech Digital senior vice president Kamaljit Saini said, "We are incredibly delighted to be associated with the DSP Mutual Fund Team. With our performance marketing abilities and strong data-driven approach, we look forward to creating new benchmarks in growth together."

Adding to it, Puretech Digital CEO Prashant Deorah said, "Adding DSP Mutual Fund to our clientele is a testimony to the good work we do in the BFSI sector. We are glad to partner with a heritage brand like DSP Group, and we look forward to our association with them."

Commenting on the partnership, DSP Mutual Fund vice president for digital business Manish Rathi said, "We believe Puretech Digital has strong expertise in the digital marketing space, and we are already seeing some promising early results. This association will help us innovate and creatively meet our business growth plans.”