MAM

Dream Theatre wins exclusive licensing rights

MUMBAI: Dream Theatre, the Mumbai-based entertainment company set up by former Turner executive Jiggy George, has won the exclusive licensing rights for WB‘s Iconic brands such as Superman, Batman, Justice League, Looney Tunes, Tom and Jerry, Scooby-Doo and Harry Potter.


Said Warner Bros. India country manager Blaise Fernandes, "With the appointment of Dream Theatre, we look forward to the very popular Warner Bros. brands ranging from the classic Looney Tunes to the contemporary iconic brands like Batman being brought closer to the Indian consumer."
 
Dream Theater has also won the consumer products rights for Discovery Channel and Animal Planet consumer product lines in India, as well as for key series across the channel portfolio, such as Miami Ink and American Chopper.


Dream Theatre is looking to partner with third party licensees in India to extend the Discovery Channel and Animal Planet merchandise lines for kids in the 4-14. The range will be a blend of fun and educational products including toys, games, bags, apparel, stationery, gifts and novelties. 
 
Dream Theatre will also further expand upon the success of Discovery‘s lines of merchandise that feature some of the channel‘s reality series - Miami Ink, LA Ink and American Chopper. Dream Theatre will launch a new line of apparel, bags, accessories, footwear, home furnishings, eye wear, apparel and travel accessories.


Said Discovery Enterprises International director, international consumer products Pinky David, "The opportunity to work with Dream Theatre to help further develop the channel brands and content will enable consumers to have a more intimate experience with Discovery and the fascination and curiosity that the brand represents."


It has also bagged the exclusive representation rights of Chorion‘s biggest properties for four countries including India.


As per the licensing & merchandise deal signed with Chorion, a provider of family entertainment for the global marketplace, Dream Theatre will introduce a range of products around popular pre-school character- Noddy. The range would comprise apparel, home furnishings, personal care, school bags, home video and other categories. It will also concentrate on licensing deals and merchandising promotions for the Mr. Men and Little Miss classic characters.
 
Said Chorion SVP licensing APac Melissa Tinker, "Noddy has achieved an impressive level of awareness over the years with an extensive publishing range by Eurokids, toys distributed by Funskool and the support we have received from Cartoon Network with our Make Way for Noddy series and newly launched Noddy in Toyland."


"Dream Theatre has been proactive in bringing new partners on board in key categories and we look forward to building the Noddy programme. Mr Men and Little Miss is new to this market. However, the support of Cartoon Network for both Series 1 and 2 paired with the brand‘s proven success and universal appeal means we are very optimistic for the future of Mr Men and Little Miss in yet another territory."

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