MUMBAI: You are sailing! Real estate moghul Donald Trump has come up with a novel way to further promote his show The Apprentice which airs in the US on NBC.
Online travel agency Expedia.com and Trump World magazine have launched The Apprentice Legend Cruise. This is a cruise whose theme is based on show.
The cruise will take passengers on an eight-night voyage through the Caribbean. Departing from New York on 26 September 2005 the cruise will sail through the Eastern Caribbean with stops in San Juan, Puerto Rico; St. Thomas, the US Virgin Islands and Tortola, British Virgin Islands.
In India the show airs on Star World. Expedia CEO Dara Khosrowshahi said, "Expedia's cruise business is expanding to include themed cruises like The Apprentice Legend Cruise. It's fresh, it's fun, and it allows us to really tap into the diverse interests of our 18 million customers. This travel experience that will appeal to Expedia customers, Apprentice fans, Trump World readers and, basically, anyone looking for a travel adventure."
Cruisers can expect to see several Apprentice cast members aboard the cruise ship. Guests can meet and talk to cast members about the show, but there will also be on-board competitions involving teams and tasks, just like there is on TV. Participation will be open to all passengers. In addition to cash prizes, one person will win the grand prize spending a day as CEO of Expedia.com. The CEO-for-a-day will get a $15,000 paycheck for all that hard work; first-class airfare to New York and ground transportation by limo, plus a stay in a five-star hotel.
The initiative will kick off with a send-off party featuring Donald Trump as The Apprentice Legend sails out of New York's harbor. Cast members will interact with the guests signing autographs and allowing for photo opportunities. There will also be Behind the Scenes Q&A, and a career development round-table.
There will also be an Apprentice Tribute Gala Evening. The formal night includes a complimentary cocktail reception with open bar and hors d'oeuvres. Guests will receive a special souvenir menu. The cruise will also have guest speakers and presentations who will focus on a variety of business and career topics.
